2023 · SaaS · Product Engineering · Production
At Slixta, I architected and built core product systems including a full-featured CRM, email and WhatsApp campaigns, workflow automations and AI-powered content generation. I also work directly with enterprise customers while owning architecture, reliability and production operations for a multi-tenant platform processing millions of daily transactions.
2021 · Teaching · Workshops
Over two weeks, I taught a cohort of students across India and Africa how to build their first production website for a local library.
2021 · Chatbots · NLP · Rasa
Rappo began as a ReactJS editor for building simple conversational interfaces, then grew through several real-world experiments. We built emergency-response and tele-consultation bots on Telegram, explored live chat managed through Telegram, and open-sourced the work for others to build on.
2021 · Branding · Canva · Google and Meta Ads
I conceptualised and launched a linen brand for a textile manufacturer in Ahmedabad. The work covered the name, visual identity, marketing materials, website, Facebook presence, and Instagram launch.
2020 · HTML/CSS/JS · Google APIs (Maps, Geocoding, Sheets, Firebase) · Netlify CMS
During the peak of the pandemic, I turned the government’s hospital list into a map with nearby facilities and live bed availability. The project began as a weekend prototype, brought together a volunteer team, and helped make urgent information easier to search.
2020 · Sustainability · Apparel · NodeJS/SCSS
Root Elements explored whether recycled PET fabric could support a sustainable apparel brand. I tested the idea with product designs, audience experiments, and Facebook advertising, then documented what the market research revealed.
2016 · Desktop Software · Engineering · Patents
At Adobe, I led engineering for Adobe Presenter Video Express, a desktop screen and webcam video capture and editing tool, and worked across desktop and cloud product development. I invented patents in video segmentation, matting and compositing, and won the Adobe Outstanding Young Engineer Award in 2016.